What Exactly Was Implemented: DEI Internal Policies and Practices
In August 2025, the Supervisory Board and the Board of Suspilne approved the Concept for an Inclusive Approach in Content Production and Team Work, the first systemic document defining the vision, principles, and steps to implement diversity, equality, and inclusion (DEI) at all the levels of company activity. The concept encompasses both the institutional level (equal opportunities, internal processes, team culture) and the content level (representation, sensitivity, inclusion of various voices in materials by Suspilne). This is the first document of its kind among Ukrainian media, which also garnered interest among some European media (in Finland, Sweden, Slovenia, etc.) to develop similar ones in their countries.
When and Why It Was Decided to Implement It
The team began working on the Concept in September 2024, understanding that real inclusion must manifest itself in everyday practices and become systematic work. The document was based on the need to ensure that Suspilne encompasses the full diversity of Ukrainian society and remains a media outlet where everyone can see a reflection of themselves.
Suspilne engaged internal company specialists and external experts, both Ukrainian and international, who co-authored various thematic parts of the document, including international experts from the European Broadcasting Union, of which Suspilne is a member, and representatives of communities about which we create content (this is crucial). It became a space for dialogue, in which different points of view were transformed into a shared vision.
Ukrainian experts developed executive summaries in six thematic parts of the Concept and held thematic workshops for our team. Afterward, the team of the Department for Diversity, Inclusion, and Equal Opportunities (which was established in April 2024: another example of growth and understanding of the importance of this topic in the Public Broadcasting system) drafted the document, ran it by the experts and communities and developed the final text.
This text became a foundation for the topics of inclusion, diversity, and equality, which often remain on the sidelines. Within its teams, the broadcasting company developed presentations, information cards, and other activities explaining the provisions of this document. The communication tools include an internal chat and an information dashboard (including regional subsidiaries of the company) collecting questions and feedback about a particular topic.
How This Affected the Newsroom
The concept united different teams around joint values and laid the groundwork for systemic changes: Suspilne is adjusting editorial policies and HR processes. The company has acquired more internal understanding of equality-related topics, started a series of workshops on gender sensitivity, inclusive language, barrier-free setup, age diversity, and the topic of veterans. Changes in the content have also been noticeable: stories by Suspilne have been featuring a diverse range of people increasingly often.
The process of development and approval of the Concept Implementation Plan is currently ongoing (scheduled for December 2025), and it will involve a significant part of Suspilne teams, since it will include the implementation of sign language in cultural projects and audio description for documentary projects. It is also planned to continue ensuring a 50:50 gender balance in all the content on Suspilne and to set up the publication of news in an accessible language in an Easy News format.
Gender Audit
In 2025, Suspilne became the first and only large media company in Ukraine to have an independent gender audit conducted. A gender audit is a systematic assessment of policies, management processes, HR practices, and corporate culture through the lens of equality, inclusion, and non-discrimination.
The independent audit was carried out by Women in Media NGO with International Media Support (IMS). The research was conducted over May–August 2025 as part of the project “United for Equality in the Media: Promoting Gender Equality through Cooperation of Civil Society Organizations, the Media, and the Authorities.”
“We decided to take this step to objectively assess the state of equality within the company, identify barriers, and create a roadmap for further adjustments. It was important for us to not only declare the principles of inclusion but also to confirm them with specific actions,” shares Anastasiia Hudyma.
The audit was an important step in building trust and openness within the team. 521 employees participated in the survey; 86% indicated that gender equality is important to them, and 85% said that gender does not affect career opportunities. The process of discussing the results brought together different departments, provided an opportunity to hear the voices from the regions, and initiated a culture of internal reflection.
The audit results laid the foundation for the implementation of the Action Plan for Integration of Gender Equality Principles, development of online trainings, and regular monitoring. The action plan is not public but rather implemented by an internal working group; it is carried out both on a strategic level (such as workshops) and at the level of everyday practices (including purchasing period hygiene products for bathrooms).
Further Newsroom Plans
Anastasiia Hudyma, Director of the DEI Department at Suspilne, says that the company is currently working on improving content accessibility for people with low hearing and vision, particularly by introducing sign language interpreting and audio descriptions. According to Ms. Hudyma, this requires significant financial resources, since it requires not only equipment but also engaging SL interpreters, narrators, studio adaptation specialists, and actors. Simultaneously, Suspilne conducts internal workshops for employees explaining the importance of creating such content even when the audience requiring it is rather small.
She also points out the complexity of the systematic introduction of nouns in feminine forms in internal documentation, which is connected with the organization’s size, established administrative formats, and the need for coordination with the existing regulatory framework.
According to her, an additional challenge is the low engagement of employees in training programs. Suspilne therefore sees the need to develop a new internal learning model, which would combine online modules, practical cases, and mentor support, as well as engage external experts on various subjects, from gender equality to accessibility and ethics.
In addition, Ms. Hudyma notes that Suspilne strives to implement parenthood support policies but encounters restrictions due to government funding, which prevents the company from introducing additional social benefits or support packages.