These Guidelines on Media Coverage of Gender Equality; Prevention of Violence, Sexism, and Gender Stereotypes were approved by the Order of the Ministry of Culture and Information Policy of Ukraine No. 333 of June 16, 2023.
The Guidelines were made possible thanks to cooperation between the Ministry of Culture and Information Policy of Ukraine, the Government Commissioner on Gender Policy, and Women in Media within the project “Network of Think Tanks on Gender: Building Capacity to Develop Advanced Policies, Assess Impact, Engage in Strategic Advocacy and Focused Communications on Policies” implemented by Ukrainian Women’s Fund with the support of the European Union. The information presented herein does not necessarily reflect the views of the Ukrainian Women’s Fund or the EU.
The Guidelines have been developed to increase the level of society and the media’s understanding of gender equality principles in content produced; to introduce gender-sensitive indicators that will influence the formation of a positive image of a woman leader devoid of established stereotypes; and to ensure that the media use common approaches and tools to create zero tolerance for violence, including gender-based violence.
These Guidelines are available to journalists and other media actors, regardless of their form of ownership and method of information dissemination, to help them consider gender aspects in their activities.
It has been developed to ensure the implementation of the Concept for Communication in the Field of Gender Equality, approved by the Order of the Cabinet of Ministers of Ukraine No. 1128-r of September 16, 2020, and the implementation of the Action Plan for the Concept for Communication in the Field of Gender Equality, approved by the Order of the Cabinet of Ministers of Ukraine No. 79-r of January 27, 2023.