The Committee of Ministers of the Council of Europe, recognizing the media’s “huge potential for social change,” called on EU member states and media companies to take measures to support gender equality discourse in the media. The media is not merely a mirror of society; it has the power to influence and shape societal norms and consumer consciousness through the distribution of content.
As gender-sensitive recovery aims to address the needs of various groups of women and men, including ensuring their equal participation in rebuilding war-torn regions and communities, it’s crucial to assist Ukrainian media in presenting materials about reconstruction with appropriate perspective.
This study was conducted to investigate the challenges faced by journalists when covering the topic of rebuilding Ukraine, and to determine whether attention is given to gender-sensitive recovery in such coverage.
117 male and female respondents from 94 Ukrainian editorial teams participated in the survey.
This material is prepared by NGO “Women in Media” with financial support of the UK Government as part of the project titled “Women, Peace, and Security: Response to the Challenges of War” implemented by Ukrainian Women’s Fund in collaboration with La Strada Ukraine, Ukrainian Women Lawyers Association “Jurfem”, Women’s Information Consultative Center, Ukrainian Foundation of Public Health, and Centre “Women’s Perspectives” with the support of the Office of Vice Prime Minister for European and Euro-Atlantic Integration of Ukraine, and the Office of Government Commissioner for Gender Equality Policy. The NGO “Women in Media” is responsible for the content of this material.