Context
Postpartum depression remains a highly stigmatized topic, while public stories about maternal crises are often presented through condemnation, sensationalism, or simplified moral judgments. Such approaches only increase women’s fear of seeking help.
What was done
The Gre4ka editorial team published a story about a woman from Kropyvnytskyi who, while experiencing postpartum depression, left her newborn at a “Window of Life” facility.
The article:
- addressed the socially sensitive issue of women’s mental health;
- focused on the woman’s emotional state, fears, and experiences;
- deliberately avoided condemnation or formal moral judgments of her actions.
How it was implemented
The story was told through the woman’s personal experience, emphasizing postpartum depression as a medical and psychological condition.
The editorial team chose a non-judgmental, empathetic tone, highlighting that seeking help in a crisis situation is a necessary and responsible step.
“This was a challenge for the newsroom: how to write about the case so that the woman would not face public condemnation. We chose to tell the story through her feelings and experiences and to stress that asking for help is normal. Surprisingly, there was no negative reaction at all. Later, the woman contacted the newsroom again and told us that, by court decision, the child had been returned to the family and that she continues treatment for depression under professional supervision,” said Iryna Trebunskykh, a journalist at the outlet.
Impact
The publication did not provoke negative reactions from the audience, which is significant given the sensitivity of the topic. The article contributed to a more thoughtful and empathetic public understanding of postpartum depression.
Later, the protagonist informed the newsroom that her child had been returned to the family by court order and that she remained under professional treatment for depression, indirectly demonstrating the value of a supportive rather than stigmatizing media approach.
What other media can learn
- Report on socially sensitive topics with a focus on human experience rather than judgment, placing emotions, motivations, and life context at the center of the story.
- Use empathetic, non-stigmatizing language when covering mental health, motherhood, and crisis situations, avoiding sensational headlines and moralizing wording.
- Treat sources as partners rather than “subjects of a story”: explain how the material will be used, agree on sensitive details, and respect the right to pause or remain silent.
- Clearly distinguish facts from public opinion and avoid replacing journalism with moral judgments or pseudo-expert conclusions.
- Include information about available support services (hotlines, counseling, support centers) so that the article has practical value for readers in similar situations.
- Work systematically with mental health topics, not only during crises, helping normalize conversations about them.
- Monitor audience reactions and be prepared to explain editorial decisions if the topic raises questions or debate.